Elon Musk


This is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

The Rabbit Hole is written by Blas Moros. To support, sign up for the newsletter, become a patron, and/or join The Latticework. Original Design by Thilo Konzok.

Key Takeaways

  1. It’s a major theme of his life to not let fear guide his decisions
  2. It’s about building the machine behind the machine
  3. Every part, process, flow, design, regulation, and decision needs a name attached
  4. Don’t be afraid to try new things and blow things up
  5. He did not like to share power
  6. Designers always had to sit next to and work hand in hand with the engineers. Continuous discussions and avoiding silos was meh to doing innovative work
  7. If conventional thinking makes your mission impossible, you must use unconventional thinking.

What I got out of it

  1. An inspiring and also cautionary story. Isaacson got unprecedented access to Elon and his style made you feel like you were part of many of these accomplishments, meetings, and decisions.

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