Business Adventures by John Brooks


  1. Brooks discusses 12 classic financial cases 

Key Takeaways

  1. The Ford Edsel disaster – Ford spent $250m in designing and selling the car but it was an absolute flop. 
  2. The Saunders’ story about how the founder of Piggly Wiggly tried to corner the market. 

What I got out of it

  1. I’ve heard so much about this book and was a bit disappointed. Some fun stories, but overall wouldn’t recommend