101 Things I Learned in Product Design School

Key Takeaways

1. If a problem is too abstract, ask what. If it’s too specific, ask why
2. A need is a verb
3. Identify the experience, not just the product
4. Front-load the design process – design is cheap, engineering not so much
5. Give the user a fair chance to figure it out by themselves
6. Limit your confidence in a concept to what it has earned
7. Make one thing more important than everything else
8. Persuade through story, not just argument
9. People you don’t know at all may be more helpful than those you know well

What I got out of it

Some really helpful questions, prompts, ideas as it relates to designing products.