Key Takeaways
- If a problem is too abstract, ask what. If it’s too specific, ask why
- A need is a verb
- Identify the experience, not just the product
- Front-load the design process – design is cheap, engineering not so much
- Give the user a fair chance to figure it out by themselves
- Limit your confidence in a concept to what it has earned
- Make one thing more important than everything else
- Persuade through story, not just argument
- People you don’t know at all may be more helpful than those you know well
What I got out of it
Some really helpful questions, prompts, ideas as it relates to designing products.