101 Things I Learned in Advertising School by Tracy Arrington

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Key Takeaways

  1. Design and understand the product purchase path – awareness, considers, is interested in, likes, prefers, purchases
  2. Art is the idea, not the image
  3. Demonstrate the context – consumers don’t buy a product because of the product; they buy it because they want to make their lives better
  4. A priority does not include “and”
  5. If you’re being truthful, it will feel risky
  6. Admitting flaws elevates credibility

What I got out of it

Some really helpful questions, prompts, ideas as it relates to advertising.