Key Takeaways
- Design and understand the product purchase path – awareness, considers, is interested in, likes, prefers, purchases
- Art is the idea, not the image
- Demonstrate the context – consumers don’t buy a product because of the product; they buy it because they want to make their lives better
- A priority does not include “and”
- If you’re being truthful, it will feel risky
- Admitting flaws elevates credibility
What I got out of it
Some really helpful questions, prompts, ideas as it relates to advertising.