Scott details that this book has two primary ambitions - to share what he learned as an old dog in a futuristic workplace and to capture the behind-the-scenes story of a good team at a fascinating company.
It is the small, daily decisions which define a company's culture
"Ambiguity makes everyone tolerant of incompetence" - be extremely clear in the goals you are trying to reach and how you are going to reach them
Passionate people love to feel like empowered underdogs
To start big projects, you must have some capacity for delusion - or else you might not undertake such an ambitious project
What I got out of it
I thought it was an Interesting book with a good message but one that could be summarized very quickly - there are hundreds of different business models and cultures that can make a business great but you need great people, clear and transparent goals and how these goals will be reached. Berkun goes into what I think is excessive detail and examples to prove the same point over and over
