- Operations has hardly changed in 60 years - no microwaves, freezers or greasy smells - just high quality ingredients
- Secret menu - animal style, 4x4, flying Dutchman, grilled cheese, protein style
- Philosophy - quality, customer is always king and made-to-order burgers
- Family-owned and fiercely independent chain, opened in 1948 by Esther and Harry Snyder
- Company repeatedly shuns the type of publicity other chains routinely pay hundreds of millions of dollars for
What I got out of it
- Do one thing and do it to the best of your ability, have a long-term view, never sacrifice quality, keep customers first, and keep it real simple. These are some of Harry Snyder's tenets and have helped make In-N-Out the successful, almost mystical business that it is today. Very good read