Key Takeaways
- The brand answers the question “why should people care?”
- It is the guiding force that guides how a business behaves
- You have to start with the problem you solve and who you solve it for. Then, you can think about how you reach them
- You have to deeply understand the attitudes and mindsets of the brand champion – the ideal early customer who will evangelize your brand. What is the key problem for this audience? What’s missing from their lives? What does your brand stand for and why does it matter to these people?
What I got out of it
- Focus relentlessly on who you’re building for, what they value, and be authentic to that
