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Viral Loops by Adam Penenberg

The Rabbit Hole is written by Blas Moros. To support, sign up for the newsletter, become a patron, and/or join The Latticework. Original Design by Thilo Konzok.

Key Takeaways

  1. There are 3 main forms of virality covered in this book. Viral loops exhibited by Hotmail and YouTube, viral networks like ebay and Facebook, and double viral loops which combine the two
  2. Word of mouth is key. Do all you can to facilitate this. People trust word of mouth recommendations
  3. A key concept in viral loops is reaching a critical mass of users that ensures the product or service becomes self-sustaining. Network effects mean that the value of the product or service increases for all users as more people join.
  4. If you’re building a viral product, design it in from the start. Make sharing easy, provide incentives for referrals, make the product amazing and give them a reason to share it
  5. While viral growth can lead to rapid success, the book also cautions against potential downsides, such as scalability issues, managing user expectations, and the challenge of monetizing a rapidly growing but free-to-use service.

What I got out of it

  1. A bit outdated but cool to see how far things have progressed in the last 15-20 years.
Categories
Books

Don’t Make Me Think by Steve Krug

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