After years as a stand-up performer, Jerry Seinfeld conquered 1990s television with his eponymous sitcom. Two decades later he’s again drawing viewers and accolades, this time for his inventive online talk show, Comedians in Cars Getting Coffee—even as a new generation discovers Seinfeld on streaming video.

A version of this article appeared in the January–February 2017 issue (p.172) of Harvard Business Review.