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The Startup of You by Reid Hoffman and Ben Casnocha

The Rabbit Hole is written by Blas Moros. To support, sign up for the newsletter, become a patron, and/or join The Latticework. Original Design by Thilo Konzok.

Key Takeaways
 

  1. Every person is an entrepreneur in the sense that creating and building is part of our DNA
  2. Book will give you tips and examples on startup mind sets, how to grow your network, and land better opportunities
  3. Need to take the mindset that you, your career, is a startup - set up your life to be in "perpetual beta" - always iterating, evolving and adapting. Lifelong commitment to continuous improvement 
  4. Develop your competitive advantage, take your skills and iterate to market needs, continually grow your network, take on intelligent risk as new opportunities present themselves
  5. Competitive advantage - must be first, better, faster or cheaper than competition. "A company hires me over others because X..."
  6. Determine the local niche where you can develop your competitive advantage. Convergence of 3 traits - assets, aspirations and market realities
  7. Determine your passion and then possible roles that satisfy that. Not the other way around
  8. Trying to have an end or a long term plan in today's world is difficult and can hold you back. Be flexible and ready to adapt to market needs and your always evolving passions
  9. Prioritize learning! - build soft assets over hard. Journey will be more fulfilling and in the long run more profitable. Learn by doing
  10. Make small, reversible bets
  11. If looking to get experience, do something for free on the side and ask for feedback from experts in this given field
  12. Fastest way you change yourself is by surrounding yourself with people who are already how/where you want to be
  13. Think of networking more as genuine relationship building than simply adding people to your LinkedIn profile. Empathize with others and try to figure out how to help them instead of always taking
  14. Having an ally is immensely powerful - somebody you can trust, who's opinion you trust and has your back. Sometimes might compete with them but know they have your back
  15. Want opportunities where you would feel over your head and challenged often. Must be continually and unendingly curious - keep asking why, why something is the way it is, why something doesn't exist, why a company is run the way it is
  16. Invest in yourself - education, industry events, networking events/dinners, etc.
  17. Set up a trusted and smart group of people that you meet with regularly to bounce ideas off of and to keep in touch with (pair with Isaacson's biography of Ben Franklin and Spier's The Education of a Value Investor)
  18. Short term risk increases long term stability - black swan events more devastating in low volatility situations (pair with Taleb's Antifragile)

  What I got out of it  

  1. A valuable book that helps you think about your career and decisions in a different light. I think the most valuable insight I gained out of it was to continue making small, reversible bets in your career that can help you gain experience and exposure but if it doesn't work out it won't set you back terribly. Great and quick read.