Steve Jobs by Walter Isaacson

Summary
  1. A very motivated man who had an uncanny ability to produce world-changing products. He was able to see into the future, know what customers wanted when they didn’t, build hype around the product launches and more. A genius on many fronts who also struggled relating to people at times and had a somewhat estranged family situation
Key Takeaways
  1. Jobs was adopted by a nice but uneducated family. Father loved to build electrical things and cars
  2. Woz and Steve met because of their love of pranks and of electronics
  3. Went to Reed but soon dropped out. He spent some time in India to further study Zen Buddhism and other approaches to enlightenment.
  4. Woz created the first personal computer in June 1975 – Apple 1
  5. When he was 23 he impregnated Brennan but wouldn’t own up to it for many years. “He was an enlightened being who was cruel”Jobs let Xerox invest in Apple if they showed him their newest inventions. They agreed and showed him the graphical user interface and this would change the industry forever
  6. Jobs was eventually outvoted and became a non executive chairman of Apple and eventually left to start Next. It was mildly successful and when it was bought by Apple, Steve was part of the package
  7. Jobs fanatical diets reflected one of his core beliefs – asceticism leads to greater feelings later on. Things often lead to their opposites
  8. Only wanted things around him that he could admire (furniture, appliances, etc)
  9. Toy Story was an incredible success and soon after Pixar went public after Jobs had invested over $60m
  10. Jobs was fanatical about controlling the whole process. Software and hardware should be inextricably linked and with the new retail stores, he could control the buying process as well
  11. Jobs was not very forthcoming about his health to the public or even his board
  12. The iPad and multi touch technology actually came before the iPhone and had to be retrofitted
  13. The attention to detail of every aspect of the design and process is beautiful and inspiring
  14. Jobs was reluctant to let third parties design apps but then relented
  15. After many ups and downs with his health, jobs died on October 5, 2011
What I got out of it
  1. Jobs was a maniac for detail and wanted to control the entire process, every input. He was often harsh and his reality distortion people frustrated and alienated a lot of people but he accomplished more than nearly anyone in this field

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