Author Archives: Blas

About Blas

Hi, I'm Blas Moros. I'm a half-Swedish, half-Venezuelan mutt who has been fortunate enough to live and travel the world. I spent the first 20 years of my life dedicated to tennis and this culminated in an amazing experience playing for the University of Notre Dame. I am now living in Chicago, working in the finance industry. I have a younger brother at the University of Chicago and a younger sister who is a senior in high school. My parents are unfailingly supportive and I won't ever be able to thank them enough for everything they have made possible for me.

September 2018

The Rabbit Hole by Blas Moros 
     
Jump In. 
 

My monthly newsletter covers the books I have read over the course of the month, the challenges I undertook as well as some other interesting articles, blog posts, interviews, tools, hacks, etc.   

Books

Full list of books read in 201820172016, 2015, 2014

Any book, which is at all important, should be immediately re-read

 

Teacher’s Reference Guides

Monthly Challenges

  • 3 day fast – boring but surprisingly easy. A lot of energy but don’t sleep great on the fasts

Other

Amor Fati

Blas

 

 
     
   
   
 
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August 2018

The Rabbit Hole by Blas Moros 
     
Jump In. 
 

My monthly newsletter covers the books I have read over the course of the month, the challenges I undertook as well as some other interesting articles, blog posts, interviews, tools, hacks, etc.   

Books

Full list of books read in 201820172016, 2015, 2014

Any book, which is at all important, should be immediately re-read

 

Teacher’s Reference Guides

  • Jordan Peterson Biblical Series – really enjoying these and have a couple left – will probably re-watch once I finish because there is so much depth to them…

Monthly Challenges

  • HeartMath HRV – doing just 5-10 minutes in the morning and at night in order to get into coherence and measure my heart rate variability (HRV). Definitely not a replacement for meditation but it is a great, quick way to get many of the physical benefits associated with coherence and meditation
  • Avoid lectin heavy foods (tomatoes, potatoes, legumes, beans, more) – wanted to try this after digging into Dr. Gundry’s Plant Paradox. I personally didn’t feel a huge difference and probably won’t keep up but I definitely didn’t feel worse and I know a lot of people who have felt huge differences on this protocol.

Other

Hope you all had a wonderful Labor Day weekend!

Amor Fati

Blas

 

“Everything that irritates us about others can lead us to an understanding of ourselves.” – Carl Jung

 
     
   
   
 
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July 2018

My monthly newsletter covers the books I have read over the course of the month, the challenges I undertook as well as some other interesting articles, blog posts, interviews, tools, hacks, etc.   

Books

Full list of books read in 201820172016, 2015, 2014

Any book, which is at all important, should be immediately re-read

 

Teacher’s Reference Guides

Monthly Challenges

  • Review journal entries – helps me see where I spent my time, what was useful/useless, what brought me stress or joy, what I’ve learned, what I’ve done, etc. Broadly, this process helps me more clearly see what I should be doing more and less of
  • How to shoot a bow and arrow – not a ton of progress but learned the basics

Other

Amor Fati

Blas

 

“If you want to make money, you need to find the simple things before they become simple things.” – Phillip Lehman, one of three founding Lehman brothers

June 2018

The Rabbit Hole by Blas Moros 
     
Jump In. 
 

My monthly newsletter covers the books I have read over the course of the month, the challenges I undertook as well as some other interesting articles, blog posts, interviews, tools, hacks, etc.   

Books

Full list of books read in 201820172016, 2015, 2014

Any book, which is at all important, should be immediately re-read

 

Teacher’s Reference Guides

Monthly Challenges

  • Pareto Spring Cleaning – done twice per year, I find this helpful to evaluate how things are going, where you’re spending your time, what’s working and what isn’t…
  • Write down one thing per day that you love about someone and give it to them at the end – great thing to do for anyone important in your life

Other

Amor Fati

Blas

 

“We have truly learned that what we really keep is what we give and that the returns are immediate. Therefore, under this new philosophy, the standard of success will eventually be the measure of service given.” – George Mecherle, Founder of State Farm

 
     
   
   
 
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May 2018

The Rabbit Hole by Blas Moros 
     
Jump In. 
 

My monthly newsletter covers the books I have read over the course of the month, the challenges I undertook as well as some other interesting articles, blog posts, interviews, tools, hacks, etc.   

Books

Full list of books read in 201820172016, 2015, 2014

Any book, which is at all important, should be immediately re-read

 

Teacher’s Reference Guides

Monthly Challenges

  • Pushed out learning how to shoot a bow and ride a horse. Will try again in June…

Other

Amor Fati

Blas

 

“The desk is a dangerous place from which to view the world.” – John le Carre

 
     
   
   
 
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April 2018

The Rabbit Hole by Blas Moros 
     
Jump In. 
 

My monthly newsletter covers the books I have read over the course of the month, the challenges I undertook as well as some other interesting articles, blog posts, interviews, tools, hacks, etc.   

Books

Full list of books read in 201820172016, 2015, 2014

Any book, which is at all important, should be immediately re-read

 

Teacher’s Reference Guides

Monthly Challenges

  • Re-read my journal entries to see how I spent my time, where I should cut down, what was productive/fun and what ended up not being useful
  • 3-day fast
  • Diet tweaks after blood work – probiotics, magnesium, and no eggs for one month

Other

  

Amor Fati

Blas

 

“You’ve got to learn your instrument. Then, you practice, practice, practice. And then, when you finally get up there on the bandstand, forget all that and just wail.” – Charlie Parker

 
     
   
   
 
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March 2018

The Rabbit Hole by Blas Moros 
     
Jump In. 
 

My monthly newsletter covers the books I have read over the course of the month, the challenges I undertook as well as some other interesting articles, blog posts, interviews, tools, hacks, etc.   

Books

Full list of books read in 201820172016, 2015, 2014

Any book, which is at all important, should be immediately re-read

 

Teacher’s Reference Guides

  • How to Start a Startup – excellent YouTube series with some gems for people interested in starting a startup or for anyone leading a team

Monthly Challenges

  • Comprehensive blood test – learned a lot from these results and will be tweaking my diet, certain supplements and some behaviors on the margin

Other

  

Amor Fati

Blas

 

“The best use of life is to spend it for something that outlasts it.” – William James

 
     
   
   
 
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John H. Patterson: Pioneer in Industrial Welfare by John H. Patterson, Samuel Crowther

Like my write-up on Henry Ford and some of my other “teacher’s reference guides“, I got so much out of Pioneer in Industrial Welfare that I wanted to create a more formal write-up. As always, I have attempted to put together something which is (hopefully) a manageable, actionable and digestible introduction to Patterson’s thinking and business philosophy.

On John H. Patterson

 

 

*The vast majority of the content is from the books and not my own words. I’ve simply distilled, compiled, and added a few notes.

12 Rules for Life: An Antidote to Chaos by Jordan Peterson

Summary

  1. 12 rules for how to balance chaos and order, how to live a meaningful life that benefits self and others. If we each live properly, we will collectively flourish

 

Key Takeaways

  1. Stand up straight with your shoulders back.
    1. Most animals and every human is part of a dominance hierarchy and being higher has more positive effects than we care to verbalize. It is an external part of our environment, an unchanging aspect of evolution. Where we stand powerfully affects every aspect of our being – conscious and unconscious alike. Our system actively monitors exactly where we stand in society and there are physical changes that occur in victory and defeat (a loss by a dominant lobster leads to a virtual dissolution of his brain into a subordinate brain).
    2. Many human games are winner take all or winner take most so being a winner often has exponentially positive effects – virtuous and vicious cycles. You feel safe and secure so can take more risks, change is typically seen as good and you can be more confident, courageous, and generous, can be on less alert and plan long term, you can delay gratification. All characteristics, traits, behaviors that enhance chances of success. Those at the bottom are generally less healthy and don’t live as long. Being at the bottom necessitates a lot of emergencies and a strong will to survive but this burns our energy.
    3. Having predictable daily routines offsets much chaos, unpredictability and ultimately fear that many people experience – go to sleep and wake up at similar times, have a high protein and fat breakfast. Many difficulties stem from biological imbalance and if we can get our sleep, diet, health in order, we can better manage anything that comes at us
    4. If you start to straighten up, people might just start looking at you and treating you differently. Your nervous system responds totally differently when you take on a challenge directly as opposed to being forced into it. Being higher up in the food chain, in the social hierarchy, has obvious social, physical, psychological, physiological effects which ripple into everything we do or undertake
  2. Treat yourself like you are someone you are responsible for helping.
    1. Peterson argues that because you know your own faults better than anyone else, how meaningless and flawed you are, you have trouble taking care of ourselves like we would others. We don’t respect ourselves and see ourselves as falling creatures. We don’t stand for and walk with the truth so can’t take care of ourselves in the way that someone who did would. Most people simply do not believe they deserve the best care. However, although we are not a God, we are something, we matter. You have a moral obligation to take care of yourself as best as you can because it not only benefits you but ripples and benefits others as well. You deserve to be taken care of and to be healthy and happy
  3. Make friends with those who want the best for you
    1. Good influences will encourage you and not put up with your flaws. They will push you to be a better person and to strive for more, for better.
    2. Those who are bad influences will try to drag you down for every improvement you make in your life only makes them more aware of their own inadequacies
  4. Compare self to who you were yesterday and not who someone else is today
    1. Aim high but make the goal(s) reachable
    2. Be careful who you compare yourself to. The comparison is generally too narrow, without taking the full context into account. Is that famous person you are jealous of truly happy. Are they close with their families? Do they feel fulfilled?
    3. You have to see yourself as a stranger and ask who you are, what you want, where are you and where you want to go. Imagine that you’re dealing with your moodiest, most sensitive, laziest friend and communicate to yourself as you would to them. Nobody wants to work for a tyrant so ask nicely, humbly. Begin with small, simple asks and actions – what small thing could you do today that would help you accomplish that? That would get you just an inch closer to better, to being happier. Just like you pay an inspector to tell you the flaws in a house, you need an inspector to tell you your flaws. This can be an internal critic, if he/she is on the right track and has your best interests in mind.
    4. The past and the future are similar except that the past is fixed. You can do something about the future and happiness is found in uphill progress.
    5. 3 simple questions to get started on this path:
      1. What bothers me?
      2. Is this something I can fix?
      3. Would I actually be willing to fix it?
      4. What could you do, what would you do, to make life just a little bit better
    6. When you feel strongly about something, you must speak up. When this failure happens at a societal level, tyranny ensues. It is on the individual to speak up for what is right, to stop evil, to do good.
    7. What you aim at is what you see. That’s worth repeating. What you aim at is what you see. Overtime this accumulates and progresses. This is magic. This is compound interest. Seeing is difficult and very cognitively expensive so you must shepherd your resources carefully. You must ignore the unmanageable complexity found in the world and march towards your goal. You see obstacles as they arise and find a way around them. However, you must balance this with knowing when to back off for marching blindly towards your goal will make you unaware of other, potentially better, opportunities. If we accept that we are blind to most of the world, we also must accept that most of the opportunities are outside of our awareness. This is incredibly uplifting because it means that finding different paths, more opportunities is always available
    8. You cannot fool your psyche. You must wholeheartedly want to improve, to become better. You have to know what this means for you from bottom to top. Becoming better and improving takes more resilience and responsibility than living stupidly and without a purpose. It takes perseverance and effort. Don’t let that stop you. Align yourself to your highest good, bring peace and beauty into this world.
    9. You are too complex to ever fully understand. The closest proxy we have is to observe how we act. Don’t overestimate your self-knowledge. On one hand you are the most complex thing in the universe and on the other, you can’t even set the time on your microwave.
  5. Don’t let kids do anything that would make you dislike them
    1. Successful parents make kids eminently sociable (know how to play which allows them to develop and learn and be accepted by a wide variety of groups).
    2. Many parents are willing to give up respect in order to gain friendship. This is wrong. Your children will have many friends but only two parents. Proper discipline is difficult and takes much effort but the long-term payoffs are priceless. It will give you a well-adjusted, socially desirable child. Boundaries and limits, although not generally welcome in the moment, are needed by all children. They push in order to see what is permissible, where the boundaries lie. Consistent correction is necessary and better sooner than later, and a better alternative to what the child is looking for must be shown.
    3. No grudge after victory – you always reward good behavior. Children do not solely cry when they are scared, hungry or sad, but more often they cry because they are angry. Anger crying is often an act of dominance and should be dealt with as such.
    4. Violence, destruction, anxiety are not hard to understand. They are the default. Peace, progress, calm are hard to understand because they are difficult, they take restraint.
    5. Discipline and punishment evoke bad images but their use in raising children cannot be avoided. Rewards are of course needed too and they can’t be so small they are inconsequential nor so large that they devalue future rewards. People move towards what they find agreeable and away from what they don’t. So know what you are looking for and what you want more of and reward that and punish what you don’t. You can discipline your children or you can wait for the harsh and uncaring world to do it for you. Poorly socialized children have terrible lives so it is best, and most loving, to socialize them yourself when they are young. The question is not if to punish/discipline/reward your children, but how to best do it based on the temperament of your children
    6. Rules should not be multiplied beyond necessity. Bad laws drive out the good. Limit the rules and then figure out what is done when one is broken but use the least force necessary to enforce those rules – this must be figured out experimentally (note the rules he mentions in this section for why children should behave well). You are not doing your child any favors by holding back on punishment and discipline and ignoring their bad behaviors. Timeouts are useful to show the child that they can rejoin once the anger or poor behavior has resided.
    7. Parents should come in pairs. Parenting is difficult and everyone has bad days so it is necessary to have someone else around to observe and step in when needed
    8. Parents should understand their own capacity to be mean, vengeful, spiteful. No adult human being can withstand being dominated by a child forever and this will eventually lead to a need for revenge, to ignoring the child and the real punishment will then begin – resentment, holding back love, ignoring them. Planning and knowing the proper punishment and how you will act will stem toxicity and save the family
    9. Parents have a duty to act as proxies of the real world. Caring proxies, loving proxies, but proxies nonetheless. This responsibility supersedes any responsibility to make the child happy, boost their self-esteem, it is the primary job of parents to make the children very socially desirable, bringing opportunities, deep relationships, meaning and fulfillment. Clear rules make for sociable and calm children and rational parents
  6. Set your house in perfect order before you criticize the world
    1. Understanding resentment, revenge, and the dark side of humanity is very helpful but you must come to know these in yourself before you can judge others. It is only through the difficult self-work needed to make your life better, the little things that you know you can do or stop doing in order to make yourself happier, to make your life simpler, to make the lives of those around you better. Only once you have acted on all these and have gained this self-knowledge, can you begin to look outward and expect more of others. Once you see how hard it is to expect these things of yourself, you will better understand others and not have sky high expectations
  7. Do what is meaningful and not what is expedient
    1. Doing anything meaningful requires sacrifice and sometimes the bigger the sacrifice the more meaning you can gain
    2. Delayed gratification, planning, and sacrifice are essentially bargains with the future – you give up something today in order to have more or better tomorrow
    3. What is the biggest most impactful sacrifice you can make today and what is the most ideal future that would create? Define this for yourself and align your life to give yourself the best chance of making that happen
    4. Sharing done properly is giving something today to someone with the hope that they will give you something else in the future. It is the beginning of trade. What is even better than sharing is sharing generously, without expecting anything in return, for this has many positive unintended effects and everyone loves and helps those who are generous
    5. The most successful sacrifice: any sacrifice which is difficult to make, and is personal. Do this until it becomes easy, until it’s routine.  This is foregoing what is expedient and what is easy for what is meaningful
    6. If you learn to listen to your conscious, get to know your values and ideals, and follow them, you’ll be given more than you could ever need or require. The payoffs are greater than you know
    7. Enlightenment is so rare because it takes a move down to move up which means that the enlightened know the darkest, deepest, worst spots and stains and behaviors of man and is therefore never surprised by human nature. However, the flip side is that they also know the highest, the ideal form of man and knows that we are all capable of that as well
    8. Evil is when you make others needlessly suffer for no reason other than to see them suffer and good is anything which stops it. That is the meaning for that we should guide our lives towards. Never lie for this is the road to hell. Make this your moral pinnacle do everything in your power to alleviate unnecessary pain and suffering – that is the meaning of the good life
  8. Tell the truth, or at least don’t lie
    1. Never lie for it is the road to hell. If you lie, you can’t present your true self to others and you will never get to know your true self either. You will never truly know who you are or maximize your potential. You are hiding from the reality and not willing to confront it head on
    2. Lies warp the structure of being and lead to repression, pathologies, and the moral issues and horrific events that we saw in the 20th century
    3. You have to know where you are and where you are going so that you can chart a course, so that you know what you need to do to get from where you are to where you need to be. You have to know what your principles are, what you stand up for, so that you can argue against those who do not believe in what you do, so you can protect yourself, and you can more easily tell what is worth striving for. You have to keep your word and reward yourself when you succeed. It takes work to make heaven on earth, it won’t just be handed to you
    4. True thinking is really hard and really rare. Thinking can be thought of as a conversation between two or more avatars in your head and you have to be able to take each one of their sides, listen to each one, see how they would play out in your reality and then act on it. What most consider thinking is simply self-criticism disguised as thinking
    5. Memory is not meant to be perfect recall of the past for that does not exist. Memory exists in order to help you not make the same mistakes over and over again
    6. Truly listening to someone is one of the rarest skills and gifts there are. People organize their thoughts through conversation and if they have no one to share them with, they lose their minds. If you can truly listen, people tell you more than you could ever ask for and they will generally be very interesting and help you grow as a person
  9. Assume person you’re listening to knows something you don’t
    1. What you don’t know is more important than what you know. If you truly listen to people they’ll tell you what’s wrong, what they want, and how to fix it. Repeat people’s arguments to them and ask if you understood it correctly – don’t want to “win”, want to fix the problem. You and me against the problem, not me against you
  10. Be precise in your speech
    1. We don’t perceive objects like we think we do. We perceive meaning directly and then assign them to objects. We see tools and obstacles, not things and objects. And it depends on our needs and goals. This is why knowing where we are, where we are going, what we want, what we don’t want, our values, etc. is so important. It literally affects how we perceive the world around us
    2. We often see by instinct what things mean even before what they are which means that objectivity is very hard to reach
    3. Emergency = emergence of “c”, emergence of chaos
    4. Never underestimate the power of omissions. When things get swept under the rug and are not discussed and flushed out, they grow and manifest and become worse than you could ever imagine. If only they were brought up early and transparently and discussed openly, they could be called out, named, and dealt with. Everything discussed becomes clarified and gives you the potential to at least remedy them. If you avoid rather than address, what you least want will eventually come to happen, at the worst possible time. To specify the problem is to admit it exists, to admit what it is that you want. This may hurt but it is far better than the alternative and in the other way you cannot fail as you have not admitted what it is you want but this path leads you quickly astray. Be brave. Risk conflict in the present for longer term peace and happiness
    5. If we are imprecise with our speech, things remain vague, we are in the fog, our destination is unknown. Courageous clarity of thought is needed to call forth the problem
    6. Say what you mean, act out what you say so you can find out what happens and then course correct. Tell those around you who you are and what you want
  11. Don’t bother children when they’re skateboarding
    1. Kids need some danger, some consequences, in order to gain competence and later mastery. If things are too safe or predictable, they’ll behave in unintended ways because they need to live on the edge in some sense. They enjoy risk because it helps them improve future performance
    2. If you can’t understand why somebody did something, look at the consequences and then infer their motivations
    3. Conscientiousness and honesty more common and natural in western culture than people give it credit for.
    4. Take responsibility for your life and make the most of it. Don’t restrict children’s play
    5. Competence and not power is what gets you to the top of the hierarchy. In the west, the traits most associated with success are intelligence and conscientiousness and for entrepreneurs and artist, it is intelligence and openness to new experiences
  12. Pet a cat when you encounter one in the street
    1. In order to cope with a crisis, people shorten their time frame just to make it through the day. Be alert to the unexpected beauty in life during difficult times
    2. What you love about someone is inseparable from their weaknesses, from their flaws
    3. In the depths of difficult situations it is not thinking that gets you out but noticing. Notice that you love someone not despite their limitations but because of them.
  1. Other
    1. Consciousness is the thin veil the process that turns order into chaos. It has been proposed that the two hemispheres of the brain exist in order to deal one with order and the other with chaos. Meaning progress and for filament is found when you have 1 foot in order and 1 foot in chaos providing some stability and routine while still being able to learn and grow this is the straight and narrow path to flow and all progress. A good question for parents regarding chaos and order is do you want to meet them safe or strong
    2. An idea is more creditable when the results from the investigation come from various different realms
    3. Two lessons Peterson learned about the Golden Rule – about doing unto others as you would have them do unto you. The first is that it has nothing to do with being nice and the second is that it is an equation rather than an injunction. It is better for both parties to be strong, to stick up for what is right, because if you just give in and are “nice”, one will become a slave and the other a tyrant. Sticking up for yourself therefore is helpful to you and also beneficial to the other party
    4. Happy is by no means synonymous with good. When you give a child candy, the child is happy but it is not good
    5. There is no one enlightened, only those who seek to be closer to enlightenment.
    6. Overemphasize who you are becoming rather than who you are. This mindset, while often painful, is the fastest road to growth, fulfillment, and happiness.
    7. Aim to be the person at your father’s funeral who everyone can rely on
    8. A shared belief system simplifies communication and allows you to more easily understand where you stand in relation to others. It is inaccurate but a necessary mode of thinking. This simplification is absolutely vital and if it is threatened can lead to outcomes such as the Cold War. It is a system of value, providing a hierarchy and a structure for how to act and respond to others

 

What I got out of it

  1. An incredibly insight and interesting book, drawing from many different realms. I re-read it the minute I finished it and will return to it often

Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen

Summary
  1. This book is about how to better create, predict, and act upon innovation breakthroughs. It helps us better understand why customers behave the way they do and make decisions, shifting from relying on luck to competing against luck.
Key Takeaways
  1. It often looks like companies have good innovation processes but the fundamental problem is that the hordes of data we have today is not organized in such a way as to helpfully indicate which might be the next breakthrough idea. The data never tells you why the customers make the decisions that they do. Understanding this process and some of the questions you can pose will help you get away from relying on lucky and hit or miss innovations and being able to better predict what customers truly want. This leads us to “The Jobs Theory”
  2. The Jobs Theory
    1. The better question to ask is, “what job did you hire that product to do?” This change in perspective helps clear up what your customers truly want. Most of the focus is on customers and the products themselves and not how well the product is truly solving the job that the customer wants. This helps us understand the why of customer behavior, providing the fundamental driver of innovation success
    2. Customers hire a product to make progress, the job they’re trying to get done and the product/service solves these jobs.
    3. Jobs Theory also take into account circumstances, people’s values, emotional and social needs, and more.
    4. Never fall in love with your solution to the job, always try to find way to better understand the job and how to best solve it. These questions and lens will help you more accurately define who your competition truly is. For example, Netflix competes with every form of leisure including a bottle of wine and sleep
    5. The power lies in not being able to explain to successes but in helping a predict future innovation successes
    6. Jobs Theory is an integration mechanism allowing you to create a full narrative and to focus on the right type of complexity. The priorities and trade-offs of customers may totally change with this lens and it’ll get you to focus on what’s truly important the why of customer decision making
    7. These questions help you step into your customer shoes and truly see the world through their eyes
    8. You not only have to think of the product itself but how they find, purchase, and initially learn how to use your product
    9. Non-consumption could be your biggest opportunity as customers don’t do anything because there is no solution which satisfies their needs. This opportunity will not show up in any data but you can uncover it by observing people‘s behavior. You can learn everything you need to know about your product or service just by observing people who use and don’t use your products but you have to know what you’re looking for
    10. Whatever you see customers compensating see this as a great opportunity for some innovation which people would pay highly for
    11. Negative jobs, or what people don’t want to do, are also a rich resource for innovative ideas
    12. Observing customers use your product or service, especially in any unusual ways, is full of opportunities for improvement or for horizontal moves
    13. You have to think through and understand what other product/service/behavior is being “fired” or what you are replacing, in order to better understand where your product fits and what job it is truly doing for you and your customer
    14. Two important forces that are very rarely considered are habits (the fact that people are comfortable with something that tends to be good enough) and anxiety of choosing a new product
    15. Customers are infamously bad at knowing what they want but they can tell you very quickly and accurately where they struggle
    16. Only by constructing the narrative and taking everything into account that led to the purchase can you change the ending and see how your product could fit in
    17. You are selling progress, not products
    18. Consistent small “hires” is a great indicator you are satisfying the job needed
    19. Companies should be organized around the job to be done, rather than by geography, product line, etc.
    20. Products which nail the job they’re supposed to do don’t have to worry about price – customers are grateful for the solution
    21. Taking a job perspective will easily allow you to shift into a mindset and see clearly how to shift annoyances from the customer to internally so that the customer experience is better than ever before
    22. When a product commands high market share and has high pricing power, it is rarely the product itself which is amazing. The overall experience fits the job so perfectly that they’re hard to copy or replace. Creating experiences around this job almost inoculate you to competitors. You must understand the job, the set of experiences around the job that you need to create, and integrating around the job are critical. Helping the customer make progress, incorporating the functional/social/emotional aspects, and aligning experiences and the job
    23. Aligning around the job to be done and making that job crystal clear gives people confidence to act on their own and efficiently scales decision making because the goal is clear. This unlocks human ingenuity, innovation and enthusiasm
    24. Jobs to be done should be in verbs and nouns and not in adjectives and adverbs. It should describe the process itself and not what the customer feels
  3. A genuine insight is a thought which is known as true upon conception – no further analysis is needed
  4. Because it is so much easier to measure efficiency than effectiveness, that’s what most organizations optimize towards. It is hard but necessary to keep top of mind what is important (whether easy to measure or not) and work towards that
  5.  The voice of the customer must be the loudest voice in any decision
  6. Beware the fallacy of “data is always objective”. Data is man made and fallible
  7. SNHU keeps one vital statistic – if you could go back in time knowing what you know now, would you choose SNHU again?
What I got out of it
  1. What job is your product or service being hired to do. This framework helps you better understand what your customers need and how to best serve them. All customers buy products or services to make progress, not for the product/service itself